Women Hold the Power: Controlling $31 Trillion in Spending, They Shape the Future of Business and Sports
By 2028, women will control a staggering $31.8 trillion in discretionary spending, making them one of the most influential consumer groups in the global economy. This massive financial influence extends beyond household and retail decisions—it's reshaping industries, including sports, media, and entertainment. Brands and organizations that understand and cater to women’s values-driven purchasing habits stand to gain from this shift. With increasing engagement in sports as both fans and investors, women’s economic power is not just a statistic—it’s a game-changer for the future of business.
Women’s Sports on the Rise: Record Growth, Rising Fan Engagement, and Untapped Market Potential
Women’s sports are thriving, with rising fan engagement, greater visibility, and growing brand investment. Female athletes are driving cultural impact, but challenges in funding and media coverage remain. With momentum building, the future promises even greater recognition and commercial success.
of discretionary spending controlled by women
of women globally consider themselves avid fans of one + sports
of female fans think more positively of a brand that sponsors women’s sports
Unlocking the Future of Women’s Sports
At Pitch15, we are committed to transforming the landscape of women’s sports. Our strategic investments in teams, leagues, athletes, and media aim to elevate the visibility and commercial viability of female athletes. Together, we can break barriers and create lasting change in the sports industry.
Investing in the Future of Women’s Sports
At Pitch 15, we focus on three pivotal areas to drive growth in women's sports. Our strategic investments are designed to unlock new opportunities and elevate the visibility of female athletes.
Teams & Leagues: Building Strong Foundations
We invest in women's teams and leagues to create sustainable growth and competitive excellence.
Athletes & Endorsements: Empowering Individual Talent
Our focus on athletes includes strategic endorsements that amplify their brand and market presence.
Media & Broadcasting: Expanding Reach and Engagement
We prioritize media partnerships that enhance visibility and drive fan engagement for women's sports.
Driving Growth in Women's Sports Investment
Our strategic investments are designed to unlock new opportunities and elevate the visibility of women’s sports. By focusing on teams, leagues, and athletes, we create a sustainable ecosystem that fosters growth and success.
Our Strategic Investment Approach to Empower Women’s Sports
Unlocking the Potential of Women’s Sports Through Targeted Investments
We focus on identifying high-impact opportunities that drive growth in women's sports.
Our Investment Criteria: What We Look For in Opportunities
We seek innovative projects that align with our mission and demonstrate strong potential.
The Impact of Our Investments on Women’s Sports Ecosystem
Our investments aim to create sustainable growth and visibility for female athletes.
Join Us in Empowering Change
Discover how your investment can transform the future of women's sports and drive meaningful impact.